Impressions is the total number of times your Story was viewed. Reach is the number of unique accounts that viewed your Story. Tap the number in the bottom left to get a list of the people who make up those Instagram Story views.Īfter 24 hours, once your Instagram Story has disappeared, you can still access insights, including reach and impressions. If your Insta Story is still live - meaning less than 24 hours have passed since you posted it, just tap the Your Story icon on the app main page to see a viewer count for your Story. On the left of the screen, you can select a format to experiment with: Create, Boomerang, Layout, Multi-Capture, Level, or Hands-Free.
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